Well, if you can purchase a bride through mail order, then it only makes sense that you can buy Twitter followers too. Most of my readers already know how easy and cheap it is to buy Twitter followers, but do you know how counter-productive it can be to your brand-building efforts? (more…)
Oh no! Google has updated their search algorithm! Again. Just last month. What does it mean for content marketing and SEM? Well, that depends entirely on your approach to content marketing! Let’s take a look at the TWO BASIC APPROACHES to content marketing, and the way each one is affected by the Google Hummingbird Search Algorithm Update. (more…)
There are a number of basic marketing mistakes that can hurt your page views. Poor user interface on your site; poorly written content; boring or irrelevant post titles; lack of optimization (url, description, anchor text, etc.). But let’s talk about the content marketing mistake (a very common one) that can cost you, on average, 75% of your normal volume of page views. (more…)
If you haven’t heard about “Inbound Marketing” then you’re asleep at the wheel! There is a growing number of marketing agencies that have aligned themselves with the “Inbound Principles” pioneered by HubSpot. The basic concept: implement marketing activities that help prospects find you (rather than tactics that intrude into the lives of those who aren’t asking). (more…)
Content Curation vs. Content Creation! Tons of print out there about this topic, and a few fundamental questions emerge: (1) What exactly IS content curation? (2) What’s the difference between Content Creation and Content Curation? (3) Which is more important? (4) Is it true that “if you don’t have time or resources for creating original content, you should then use the cheaper, quicker, easier option of content creation”? (5) Is Content Curation really just a nice name for scraping and plagiarizing? (more…)
Headlines and post titles will make you or break you. You can write killer content, but end up getting no eyes on it. Why? Because readers have to quickly filter through mountains of posts, clicking only on the titles that promise to be useful. How do they make that decision so quickly? They judge a book by it’s cover. Yep; they base their decision on the headline, because they simply don’t have time to click, load and read the first paragraph before deciding to read the whole article. They have to decide by looking at the headline. (more…)
I think a lot of people have this exactly backwards. They reason, “Man, if I only had a fatter marketing budget, THEN I would go out and hire an agency to push our Brand!” I feel bad that so few seem to understand the flaw in that perspective. In reality, it’s only the big boys with the biggest marketing budgets that can afford to do their marketing in-house. Everybody else — the ones with a limited marketing budget – needs to save money by hiring an agency. (more…)
Let’s start with a confession: I work for a marketing agency, and honestly, we’d love to help you! But with that out of the way, there are a number of things you can do by yourself to give your business at least a BEGINNING in the quest for an online presence. I’m going to give you 3 DIY Marketing Tips so that you can get started on your own. (more…)
A great way to promote your Facebook Business page is to add it as your place of employment on your personal Facebook profile. This means that people that view your Facebook page can click your place of employment and be taken directly to your Facebook Business Page (and hopefully they’ll like it too!).
Here’s how to link your Employment Section on your personal profile to your Facebook Business Page:
1. Log into your personal Facebook profile. (more…)
Here’s the problem: you need your Brand to get noticed, but you’re competing against an avalanche of content pieces that are ALSO trying to get noticed. Here’s the solution: create a compelling story that demonstrates the unique value that your Brand brings to the world. Don’t add to the noise! Cut through the noise with a cohesive, compelling story.